Meet the Community  - Dylan Seeger

Naomi Martin
min read

In this week’s interview, we talk to Dylan Seeger owner of independent design studio Lovably

How did you get into the industry?

I’ve been studying design and business for as long as I can remember, so with an understanding and appreciation for both disciplines, starting a branding studio was a natural path to take.

I started Lovably in mid-2014 and dropped out of college a few months later to focus on the studio full-time.

Why do you work with Squarespace over other platforms?

I don’t. Squarespace is one of several tools that I use depending on each project’s unique priorities and requirements.

What makes your business unique?

Lovably is an independent studio with a deep respect for design and art of all forms.

We publish a newsletter called The Digest, which is a celebration of thoughtful work from designers and artists worldwide, regardless of location, notoriety, or specialty. We also dedicate our social accounts to featuring the work of others.

What services do you offer?

We are a full-service branding, print, and digital studio. That means we do art direction, brand identity, web design and development, iconography, packaging, print design, signage and wayfinding, etc.

What work are you most proud of and why?

Lately, I’ve been admiring our work with Jill.Herlands, a brilliant boutique jeweler in New York whose raw, handmade pieces draw inspiration from architecture and ruins.

I’m proud of most of our client projects, and of Lovably itself.

What are your preferred industries to work with?

Architecture, interior design, and fashion.

However, we’re very much open to working with clients in nearly any industry, so long as the project is appealing. I love to learn the inner workings of an industry I’m unfamiliar with.

What is one piece of advice you would give clients?

Trust your designer. You’re hiring us for a reason. The decisions we make are the result of much more thought and ideation than you might realize.

What inspires you?

The immense talent of my colleagues in the design industry. I’m always astounded by the amount of quality work that is out there. I’m constantly pushed to evolve my own tastes.

What do you do to overcome creative blocks?

I work and think tirelessly until I find the right solution to a creative problem. And when that doesn’t work, I like to walk around New York and take pictures.

What are you working on at the moment?

Twelve big client projects, even more clients whom I work with on an ongoing basis, general studio business development, and a couple of secret long-term projects.

I also make music in my spare time and have been working on my newest record for the past five years, which I hope to release eventually.

What is your favorite website to use and why?

Anything that isn’t a social network of posturing conformists.

What are your interests outside of your business?

Music, photography, fashion, urban planning, architecture, interior design, industrial design, technology, vegan food, politics, style.

Anything can be interesting if you think about it.

Where do you see yourself in 5 years?

Continuing to shape Lovably into one of the most respected boutique, sophisticated, and staunchly independent design studios in New York City.

Also, making new music.

I’m likely to keep pursuing this stuff until somebody stops me.